DIGITAL MARKETING
Equipment Today provides the commercial construction industry with information for equipment selection, application, maintenance, and asset management, as well as safety and regulation.
It serves contractors in highway, heavy and general building construction, demolition, utility, and other construction segments.
Website Advertising
Include your Standard, High Impact and/or Native Banner within the Equipment Content Channel where residential and commercial contractors consume relevant content on and offsite.
Email Marketing
Your dedicated e-mail message sent to the Equipment Today or the ForConstructionPros.com audience segmenting by business type, job title, geography, and more!
Newsletters
Surround your brand message around new, relevant content in our various Equipment Today
or ForConstructionPros.com Newsletters.
Featured: Breaking Ground
Information on the latest equipment, as well as business and fleet management tips that can help commercial construction contractors improve efficiency, productivity, and profitability on their job site, as well as recent news and events impacting the construction marketplace.
WHO WE REACH: Corporate and operations management for grading & excavating, commercial, residential & tract, and others allied to the field
DEPLOYMENT: Weekly
Other Newsletters:
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Construction Zone Safety
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Construction Technology Trends
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Headline News
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The Contractor's Best Friend
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The Truck Report
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Fleet Maintenance Report
Lead Generation
Through our ENTENT lead generation services, achieve unparalleled reach through our industry leading Equipment Today audience.
82% of marketers are now actively using lead generation programs, driven by content or advanced engagement marketing.
Taking a content & information centric approach to demand generation drives over 3x as many leads as traditional marketing efforts.
Lead generation marketing through content costs 62% less, on average, than "traditional marketing."
Video
Feature your video commercial (up to 30 second) prior to one of our videos, or create a long-form stand-alone video targeted to those consuming road building content.
Example Clip:
Podcast
Include your podcast commercial in the Digging Deeper podcast or sponsor your own podcast to be promoted to the Equipment Today audience.
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Social Media
Associate your brand message with Equipment Today’s social media accounts targeting email subscribers and those who have visited the equipment channel.
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Opportunities:
Social Media Extension
Social Live Stream Simulcast
Social Media Management
contact US to get
your program started
